Target customers that have an open recall. We will send them a custom mail piece notifying them of the recall and indicating that you are the preferred repair facility. We work with you on the look, style, and wording of your message to ensure the best results. Recall mail is a largely untapped market that is highly profitable for the service department.
We can target customers who have not serviced in your dealership for six months or more as well as prospects who have never done business with you but drive the same makes as you sell and service. We send them a direct mail piece offering them incentives to come in and use your service department. Our program helps bring former and new customers into your service drive.
Every morning a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s pretty common to see response rates from 4% to 9% from a properly run trigger program.
Big Brother is watching. You can now take advantage of this and create sales opportunities that you would never have had before using our program.
For the first time ever, you have the ability to monitor your dealership’s customer and prospect database by appending certified FICO pre-screen parameters to make specific offers.
For example, the program will append your customers’ FICO credit score to their file and it will be monitored. When there is a change in their credit, you will be notified and an automated marketing message will be deployed. This system also incorporates customers’ current interest rate on their existing loans. If the credit change is positive, the system notifies you and sends out a payment reduction marketing message.
This system can also monitor changes in the equity position of the customers. It will automatically notify you when they are able to trade, and it will send out a marketing message.
LET US HELP YOU MANAGE YOUR CAMPAIGNS AND PROGRAMS
The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.