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Prospect Monitoring (Data Mining)

Big Brother is watching. You can now take advantage of this and create sales opportunities that you would never have had before using our program.

For the first time ever, you have the ability to monitor your dealership’s customer and prospect database by appending certified FICO pre-screen parameters to make specific offers.

For example, the program will append your customers’ FICO credit score to their file and it will be monitored. When there is a change in their credit, you will be notified and an automated marketing message will be deployed. This system also incorporates customers’ current interest rate on their existing loans. If the credit change is positive, the system notifies you and sends out a payment reduction marketing message.

This system can also monitor changes in the equity position of the customers. It will automatically notify you when they are able to trade, and it will send out a marketing message.

PROSPECT MONITORING AKA DATA MINING

Big Brother is watching. You can now take advantage of this and create sales opportunities that you would never have had before using our program.

For the first time ever, you have the ability to monitor your dealership’s customer and prospect database by appending certified FICO pre-screen parameters to make specific offers.

For example, the program will append your customers’ FICO credit score to their file and it will be monitored. When there is a change in their credit, you will be notified and an automated marketing message will be deployed. This system also incorporates customers’ current interest rate on their existing loans. If the credit change is positive, the system notifies you and sends out a payment reduction marketing message.

This system can also monitor changes in the equity position of the customers. It will automatically notify you when they are able to trade, and it will send out a marketing message.

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Orphan service customers

This has traditionally been an untapped market. Until now! This program can access customers’ original sales information including such things as loan amount, term and interest rate. This information has NEVER been available to anyone other than the selling dealer. Through our unique program, you now have access to it, and even service customers who did not purchase from you can be monitored and sent a personalized marketing offer.

Orphan Service Customers

This has traditionally been an untapped market. Until now! This program can access customers’ original sales information including such things as loan amount, term and interest rate. This information has NEVER been available to anyone other than the selling dealer. Through our unique program, you now have access to it, and even service customers who did not purchase from you can be monitored and sent a personalized marketing offer.

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Previous Credit Turn Downs

The system can monitor all of your credit turn downs. When their credit situation changes, you will be notified and they will get a special marketing message.

Dealer Benefits
1. Updated Customer Files

We update credit data every two weeks. Most agencies or data providers only update monthly.

2. Equifax and TransUnion Pre-screen Data

Dealers now have the ability to use FICO pre-screen credit data in their direct marketing promotions.

3. Turnkey solution

Our turnkey solution utilizing only Equifax and TransUnion vetted, authorized facilities (i.e., print houses, fulfillment centers) assures dealers that from start to finish, their campaigns remain FCRA-compliant.

4. Append Customer credit scores

We give you the ability to append FICO credit scores to your service customers (body shop, service, parts) who have never bought from your dealership before. Select the customers that you want, and send them a pre-approved offer by mail or email.

Contact us today for a free phone consultation!

LET US HELP YOU MANAGE YOUR CAMPAIGNS AND PROGRAMS

The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.

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