Conquest email marketing is a proven method for reaching local prospects. Although managing delivery of acquisition email messages to a potential customer’s inbox can be difficult, Direct 2 Dealer Marketing ensures that over 90% of your media is delivered to the inbox. We trend well above IAB averages for campaign performance.
- 78% of online shoppers have purchased through permission-based emails
- 59% of email recipients have bought in a retail store as a result of an email.
- 53% of business users check email six or more times a day.
- 70% of people surveyed reported checking their personal email at work.
- email is inexpensive and very effective.
With our Geo Targeted Database of over 120 million opt-in email addresses, we can build your list by zip code radius around your store as well as by city, county, or state. We can also eliminate any area that you do not want to target.
The program will target local prospects who can be segmented by:
|Vehicle Selects||Year, Make, Model, In–Market Buyers, Lease Expiries|
|Demographics||Age, Income, Home Value, Credit rating (100+ selects)|
|Geo-Targeting||PMA, Zip Radius, County, MSA, States.|
Our fully transparent conquest email marketing program will help build your internal prospect database.
Any prospect who OPENS the email, READS the email and CLICKS through to your website is considered an engaged prospect. These prospect’s information is given to the dealership and the following is included:
- Full Name
- Full NCOA Postal Address
- Email Address
This program provides indisputable proof that the emails were sent, and we provide real match back reporting.
Email marketing is a relationship building process. Our program is designed to send out 100,000 conquest emails three times over a 30-day period for a total of 300,000 emails sent.
LET US HELP YOU MANAGE YOUR CAMPAIGNS AND PROGRAMS
The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.