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Daily Call to Action

Thanks to technology, you have the ability to know when every sub-prime and near-prime consumer in your marketing area has a credit bureau pulled by a competitor for the purpose of automobile financing.

Once a targeted consumer has a credit bureau pulled, a notification is triggered, advising you that the consumer is in the market now.

Daily Call to Action

Big Brother is watching. You can now take advantage of this and create sales opportunities that you would never have had before using our program.

For the first time ever, you have the ability to monitor your dealership’s customer and prospect database by appending certified FICO pre-screen parameters to make specific offers.

For example, the program will append your customers’ FICO credit score to their file and it will be monitored. When there is a change in their credit, you will be notified and an automated marketing message will be deployed. This system also incorporates customers’ current interest rate on their existing loans. If the credit change is positive, the system notifies you and sends out a payment reduction marketing message.

This system can also monitor changes in the equity position of the customers. It will automatically notify you when they are able to trade, and it will send out a marketing message.

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AN EFFECTIVE WAY TO CAPTURE IN-MARKET

CAR BUYERS

Every morning a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s pretty common to see response rates from 4% to 9% from a properly run trigger program.

AN EFFECTIVE WAY TO CAPTURE IN-MARKET CAR BUYERS

Every morning a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s pretty common to see response rates from 4% to 7% from a properly run trigger program.

198336
AN EFFECTIVE WAY TO CAPTURE IN-MARKET CAR BUYERS

Every morning a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s pretty common to see response rates from 4% to 7% from a properly run trigger program.

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Non-"do not call list" Consumers

Many of these consumers have phone numbers that are not on the national “do not call” list. That means your sales staff or your BDC can contact them the day after they shopped, even before they receive the Firm Offer of Credit in the mail. When they receive a call notifying them that they have been pre-qualified for automobile financing at a dealership near them, they will most likely think that you don’t know they were shopping elsewhere, and they will happily listen to your offer.

Contact us today for a free phone consultation!

LET US HELP YOU MANAGE YOUR CAMPAIGNS AND PROGRAMS

The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.

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