Direct 2 Dealer, an authorized Equifax and TransUnion pre-screen vetted ordering agent, now offers the Automotive Dealer Direct Program. The program allows dealers to make their own firm offer of credit using Equifax pre-screen credit data in compliance with FCRA regulations, without the encumbrance of a third party lender.
Dealers now have the ability to use Equifax and TransUnion Pre-Screen Credit Data in their direct mail marketing promotions. This gives dealers the advantage of selecting credit data such as FICO credit score, open auto credit, lease termination, Sub-Prime, Interest Rate, Equity, Prime, Near Prime, etc.
Traditional direct mail marketing campaigns are no longer specifically Sub-Prime. With over 30 different standard attributes specific to the automotive industry, the dealer can now send the right offer to the right consumer using dealer-specified creditworthiness.
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The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.